E3 2016: 6 Ups & 4 Downs From Ubisoft's Conference

10. That Painful Just Dance Intro

True to form, Ubisoft ensured their 2016 show wouldn't be without the usual cringe quotient, opening with a wince-inducingly bad dance number set to Queen's immortal Don't Stop Me Now, as promotion for the upcoming Just Dance 2017, of course.

What began with just four dancers quickly grew into dozens of performers, many of whom were kitted out in animal costumes for some reason, and the pain finally, thankfully stopped when Aisha Tyler came out to the stage. Probably the happiest that the E3 crowd has ever been to see her show up, to be honest.

If you were playing the "Ubisoft cringe drinking game", then you at least got off to a strong (and very, very drunk) start.