10 Best Hard Rock Music Videos Of The 2010s

10. Why Do You Only Call Me When You're High – Arctic Monkeys (2013)

With this music video came the transition of the Arctic Monkeys from the mod-cut indie kids of the 2000s to the pompadour sporting rockers of the 2010s. It was all about leather jackets and swagger from here on out. AM was one slick record and the band knew it.

The video opened with the Monkeys in a bar, adorned in their newly acquired look, to the soundtrack of Do I Wanna Know? Before long, the suave and cocksure Alex Turner finds himself on the other side of one too many tequilas and decides to call it a night.

It's at this point the music for the video actually kicks in. Despite all the earlier posing at the bar, the audience gets a glimpse at Turner's insecurities. He is shown imagining a nondescript women engaging in a number of lewd acts with random men. We are then privy to Alex Turner channeling the nuances of Captain Jack Sparrow, as he stumbles around East London. As the song title indicates, the video depicts Turner's obsession with (presumably) a partner as he bombards her with ill-advised drunken messages only to be rejected.

It might have been a simple concept, but it worked.