10 Best Music Videos Of 2013

By Alexandria Schmidt /

4. Now - Paramore

The use of lighting and colour in this video for 'Now" is impeccably beautiful. A great stand up and fight for what you believe in message. The video starts in a pastel, then grey and colour wash. As the fighting persists we see splashes of colour emphasising the battle. In the end we find Hayley Williams - the lead singer of Paramore - reach out to her oppressors with a hug, clearly surprising him. We see his features begin to soften as well as the light shift from greys to golden, warming the images. This symbolises that violence isn't the answer to change, and sometimes, attacking a problem with empathy can be your greatest weapon. The lyrics in the the song say "If there's a future, we want it now" and from looking at the end of the video with cheering and happiness from both sides, it looks like a little love is all the world needs to enter a future without war and hatred. The video can also be looked in a different way as the lyrics suggest that an internal battle is being fought. I think everyone can relate to this even more. We hit a hard time in life and have to fight the demons in ourselves to find reason to keep on living and bring our "sinking ships back to the shore". Either way, the video is full of action with an empowering message to keep fighting your battles and never give up.