4. 'Alice Cooper' Is One Of The Most Lucrative Trademarks In Show Business
Who owns Alice Cooper? Well, a number of people. The actual ownership of the Cooper name itself showcases the value of a trademark when establishing a brand. In the same way as Jethro Tull is a band, not a person, "Alice Cooper" was originally the name of the band as a whole, and not the lead singer, and the rights are actually owned by the band as a whole. Vince Furnier took on the name Alice Cooper when he went solo in the seventies, but he pays a regular royalty to his original bandmates in the Alice Cooper band for the right to use that name for commercial consideration.