Everyone gets that these new films are reboots, and they are retroactively taking away some of the traditional elements of Bond - and thats okay. In Skyfall it was pretty clever when Q told Bond that his gadget was a handgun. It may have annoyed some traditionalists but it felt more in line with the organic feel that the film series has been going for. But what harm was there in keeping the Martini as his drink? Heineken isn't a bad drop but it is about as sophisticated as the Daily Mail. And besides you cant have Heineken shaken OR stirred without turning it into a disgusting, flat, malty mess. Heineken should be beneath Bond.James Bond might be more grounded than he used to be, but he is a fictional character that is meant to be better than us. He always has been and always should be. Hes stronger, faster, smarter, more sophisticated, and more seductive than is really humanly possible, and thats part of the fun. Whats next? Driving a used Toyota?