For the Dont Care crowd all the hype around Apple products is painful. Physically painful. WWDC is particularly acute, like popping a boil on your vagina/penis/it, yourself. All the while your mother holds back your hair, or fat, or whatever devastatingly shameful thing you can imagine. A believable argument for the Dont Cares anger: Smug is best served by scratching the persons eyes out with a rusty spork. As a Mac Fan, closely bordering on Fanboi, it is party line for me to trash the Dont Care. Thing is, I cannot in all honesty slander her/him/it. Smug is wack. Dont Cares want one thing: Everyone at Apple dead. Click next for our final part... what we would like to see announced.