Ok, technically this is more of a digital cut and paste than a direct staring role. But it is the aura of Gene Kelly and his infamous Singin In The Rain performance that provides a foundation for Volkswagens groundbreaking advert. The special effects make Kelly seems like some sort of neck-shy hunchback, but you cannot fault the clear and concise message of the old, updated. Granted, this could have been achieved in any one of a 100 ways, but this mixture of musical legacy and modern spectacle leaves a lasting impression that any advertising bod would die for.