I'm afraid to say that I strongly dislike this guy, but he has displayed such a huge lack of anything resembling intelligence on the few occasions I have seen him that he would be comedy gold. Unintentional comedy gold, but comedy gold nonetheless. Bafflingly, the star of The Only Way Is Essex is hugely popular at the moment and he would be guaranteed to bring in the viewers, whereas those unfamiliar with him would see him a source of entertainment and laughter for all the wrong reasons. The self-proclaimed king of "reem" (sigh) was a team member on Celebrity Juice and Keith Lemon poked fun at his lack of intelligence by singling him out for a mini-quiz, during which one of the questions was "what country borders Wales?" Joey answered "London". Yes, really.