Say something nice. This point has already been mentioned but it's worth going back to. Doctor Who is constantly being discussed and dissected by its legion of dedicated followers but when one of its storyline manages to break out into the realms of mainstream media, you know it's something special. Missy's reveal is the perfect example of this. It caught the attention of those who are generally far from interested in the ongoing escapades of our beloved Time Lord and if it's helping to bring new viewers into the fold, it can't really be that bad, can it? There's no such thing as bad press, after all.