10 Biggest Failed WWE Pushes
10. Bobby Lashley
Bobby Lashley's push perhaps failed as much because of bad timing as anything else, in that he came to prominence at precisely the same time fans - thanks to John Cena - were sick of squeaky-clean good guys monopolising WWE's main event.
As a result, the company's efforts to elevate their latest project to the status of A-plus player, whether it was aligning him with Donald Trump in WrestleMania 23's Battle of the Billionaires or having him beat Vince McMahon for the ECW Title two months later, were effectively doomed to failure.
In a way, it's a crying shame. Lashley had gaps in his skill-set, sure, but he was a semi-decent prospect who proved once or twice, particularly when he was briefly paired up with Cena at Great American Bash, that he could go in the ring after all.
His record since leaving WWE speaks for itself, although having now passed his 40th birthday it's looking increasingly unlikely that we'll ever see him back under Vince McMahon's employ.