You knew it was bad in 2015 when WWE felt they needed to put the Intercontinental and United States belts on Daniel Bryan and John Cena, solely because they realized they needed two proven stars to elevate the belts from the dead. Cena did an admirable job, but it shouldn't have come to that. The belts should have always meant something. Night of Champions as an idea underscores what an awful job WWE does getting its belts over. You shouldn't need an event where the gimmick is, "We have belts, and they'll be on the line!" That should be a given. If you have to get fans excited by saying, "This show is about championships," you're also saying that the other shows aren't. And at times, that's been accurate. Maybe the champions shouldn't lose non-title matches on TV all the time?