I refrained from including non-wrestling endeavors of WWE's on this list (The World Bodybuilding Federation events, and the Sugar Ray Leonard money-losing fight of 1988), but had to include this due to the wrestling connection. In 1989, Hulk Hogan starred in a campy B-movie where he basically plays himself, fighting an evil TV executive through his proxy henchman Zeus. Shortly after Christmas 1989, WWE ran a double feature on pay-per-view, featuring the movie itself, followed by a steel cage tag team match pitting Hogan and Brutus Beefcake against Macho Man Randy Savage and Zeus, taped two weeks earlier. The movie was awful, and the match was marginally passable. I would have loved to see this idea recreated in 2006 with The Marine, followed by a John Cena-Robert Patrick street fight.