After playing a short game of hot potato with Johnny B. Badd (has that name ever been mentioned more in an article on WhatCulture?), Lex Luger settled into his longest run with the Television Championship starting in March 1996. A former WCW World Heavyweight and United States Champion, it was a sign of the importance of the title that Luger was challenging for and holding it. It also completed Luger's collection of heavyweight titles in WCW. His reign came to an end in August 1996 at the hands of Lord Steven Regal on WCW Saturday Night, who would go on to have a rather long reign himself, but more on that later.