10 Reasons Why John Cena Heel Turn Would Be ‘Best For Business’

By Chris Quicksilver /

8. Besides, Fans Would Reject A Mid-Card John Cena...

The John Cena character is just obsessed with the WWE Championship belt. He simply has to have it. Its like he€™s extremely insecure about not being the champion. Did Shawn Micheals, Bret Hart, The Rock, or Stone Cold ever have T-shirts made with a frickin€™ PICTURE OF THE BELT on them? Just so they could always be the champ, even when they weren€™t wearing the frickin€™ belt!? No. No they didn€™t. We fans have had to put up with a decade of the same, turgid, monotonous Cena storyline from WWE creative. It goes something like this: Cena has belt. Cena loses belt. Cena wins belt back. In fact, until Bray Wyatt came along, (expertly playing Mankind to Cena€™s Undertaker) almost nothing else interesting had been done with John Cena€™s character for 10 long years. In fact, nothing at all was done except, Cena has belt. Cena loses belt. Cena wins belt back. He€™s like Jack Sparrow with the Black Pearl or Gollum and the ring with that damned belt. He liked it so much; he even turned it into a €˜Lethal Interjection Crew€™ spinner. Thugnificent! The problem is that it€™s boring. Its been done. It is stale, warmed over mush. However, the even bigger problem is that, without the belt, John Cena simply has no character to play. He€™s either €œHi, I€™m John Cena and I€™m the WWE Champ.€ Or else he€™s €œHi, I€™m John Cena and I€™m soon going to be the WWE Champ.€ So, for a long time now, we€™ve just become accustomed to a seemingly endless, repetitive cycle of, Cena has belt. Cena loses belt. Cena wins belt back. Cena has belt. Cena loses belt. Cena wins belt back. Or, in other words... My client, Brock Lesnar, conquered the Undertaker€™s undefeated streak at WrestleMania. My client, Brock Lesnar, conquered the Undertaker€™s undefeated streak at WrestleMania. My client, Brock Lesnar, conquered the Undertaker€™s undefeated streak at WrestleMania. My client, Brock Lesnar, conquered the Undertaker€™s undefeated streak at WrestleMania. Do you see? DO YOU SEE HOW ANNOYING THAT IS!? Sometimes, dropping to mid card status for a bit can be beneficial to a major star€™s career, especially if interest in them has waned a little. It is an opportunity for bookers to re-build the character from the ground up. This approach has worked in the past for stars such as Chris Jericho, Big Show, Rey Mysterio, Kane and others. However, if WWE dropped Cena down to the mid card (as they have done recently with Sheamus, Alberto Del Rio and Rob Van Dam - to great effect, it must be said), Cena would almost certainly flounder. Like it or not, he€™s one of the most decorated men in the history of professional wrestling. Because of this fact, as well as his apparent addiction to being WWE Champ, nobody would buy him as US or IC champion. So, what else can be done to keep Cena on top without boring the collective arses off of 40% of the fanbase? Answer? Turn him heel. After all, turning heel worked for Paul Heyman€™s client, Brock Lesnar, who, I understand, had something to do with conquering the Undertaker€™s undefeated streak at WrestleMania...