10 Reasons Why Roman Reigns' WWE Heel Turn Has Been So Successful

10. Keeping His Cool

Within the WWE creative system, there appears to be two very basic character templates. For a babyface, whether it suits the performer or not, they need to be smug, wisecracking and tethered to the idea that they can't back down from a fight. For a heel, they need to be a chicken sh*t and run away from every conflict, regardless of their actual character.

Sticking so rigidly to these templates has damages potential main event runs over the past two years, because it's essentially stuffing square pegs in round holes. Seth Rollins lost all the momentum he built as a work horse babyface when he tried to channel his inner John Cena, and somehow, after a year of being a cool bad ass, they are doing the same with Drew McIntyre.

Reigns, however, has broken that mould.

Sure, he has backed down from Lesnar, which makes sense given their history and he leans on the Usos to do some of his dirty work, but he hasn't lost his sense of cool.

He doesn't back down from babyfaces, he demands they respect him. In his recent feud with Edge, he made everyone leave the ring to speak to the Rated-R Superstar man to man.

Fans love a cool heel, and Reigns has shattered the mould and given them just that.