WWE's problem with having too much content is that even if a fan doesn't watch it all, just the notion of contemplating that all of that content is presented as *must see* content, the company becomes a bit of a headache from a TV perspective. How WWE's TV is marketed can solve that problem. In the year 2000, Smackdown was a show that was on network television, and thus drew in a big number of fans who either didn't have cable television, or whose cable operators didn't have access to TNN or USA. Thus, there was a uniqueness to Smackdown as a program that made it both stand-out and must-watch. In 2015, both Raw and Smackdown are on cable television, and both on networks worldwide with pretty much full clearance to everyone. In WWE not actively figuring out a way to differentiate Smackdown from Raw in it's marketing, the shows become literally one five hour block of action that, if Raw was boring, Smackdown --given the storylines the company is running -- could be considered boring, too. Until WWE actively makes an attempt to solve its brand marketing woes, WWE can't care about how low these ratings are, because again, they did this to themselves.