1. WWE Needs A Major Investor Instead Of Advertisers
In WWE holding on with dear life to the antiquated model of corporations paying for commercial advertising on their TV programs, they really can't care that their ratings are falling through the floor. In all actuality, WWE shouldn't care about ratings at all, and in say, Vince McMahon selling a controlling chunk of the company's stock to say, Major League Baseball, that would solve everything. Imagine Monday Night Raw as a two-hour commercial for itself in tandem with Major League Baseball (and their affiliated sponsors like Nike, Gatorade, Pepsi and T-Mobile that could opt-in to reaching WWE's market) that's aired on USA. MLB Advanced Media are the technology providers for the WWE Network, so the idea of MLB Advanced Media's affiliated company swooping in to make the purchase in order to have a brand that they can use as a bargaining chip alongside baseball to leverage TV deals would be amazing. Major League Baseball hasn't been on an NBC affiliated network since 2000. As well, with WWE having a great relationship with not just NBC/Universal, but global leaders like Sky Sports and others, the potential for crazy broadcast deals is amazing. WWE becoming a company that lives on live revenue and being looped in with the already existing revenue-sharing agreement with Major League Baseball (wherein MLB would treat WWE like just another franchise) would mean next-to-nothing to WWE's current PG-rated in-ring presentation, either. Major League Baseball raked in $36 billion in revenues in 2014. WWE getting a piece of that pie to mix in with stalling live gates would be amazing. Abandoning the "ratings" and "keeping advertisers happy" model in an era where TV's losing steam as a profit leader for any company would be smart. One can only wish that it happens.