The moment that Rusev ends back up with Lana, do expect that because Rusev's been such an entertaining performer as "sh*tty boyfriend Rusev," that the fans are going to cheer him wildly. Imagine after that, Rusev makes one simple proclamation: "I have my success. I have my woman. And now I want BRRRRRROCCCCK LESSSSSSNAAARRRR." Before WWE can think about caring about fixing their TV ratings, they need to first develop answers to questions that exist in the company, questions like: "Who beats Brock Lesnar?" A great answer to this question in particular is Rusev. Rusev has credibility via size and a series of great main-event level matches to be the man to beat Brock Lesnar. Now, to link with aforementioned point number six, if the WWE superstars whose tenure in the company anf high budget contracts deemed them expendable were all of the stars hired by Paul Heyman to injure Rusev before he could get in the ring with Lesnar, that's a great way to create kayfabe drama out of a bad situation. Imagine Rusev running through say, Kane, Big Show, Mark Henry, another top star and then, The Undertaker. Making Rusev a star is something that WWE should completely get behind 150% before WWE can even pretend to want to seriously fix their ratings issues, the company has to be 110% behind effective long-term solutions to refreshing their presentation.