4. Attitude Era Fans Only Care About Attitude Era Wrestlers
It's always awesome to see longtime Attitude Era combatants like The Rock and Triple H engaging in battle because it creates a small spike in ratings. However, that small spike actually shows how little faith WWE has a) in their own creative team to make new stars and b) in the potential drawing power of new stars in the company, too. As long as WWE's booking strategy involves bringing back Attitude Era stars who are presented as more important performers than those wrestlers who are currently on television, WWE really shouldn't care about the how and why of the perpetual massive dips in ratings dipping lower at every turn. There's only so many permutations of one-off "legends" matches and times that legends can defeat or humiliate establishing WWE stars before WWE's ratings eventually bottom out at registering as barely a blip on the radar. Attitude Era fans only care about Attitude Era performers because they're given no good reason to care as much about getting invested in a star on the rise than those just rehashing past glories.