10 Reasons WWE Is Incapable Of Creating New Main Event Stars

10. SCRIPTED PROMOS

Caps for emphasis - and to denote the fact that it is so blindingly obvious, such complaints are probably as tedious to read about it as they are to write.

The narrative device was introduced by Stephanie McMahon in 2002, in WWE's nascent quest to detach itself from the pro wrestling industry it was (!). It has coincided with WWE's most barren spell of star power. John Cena and Batista entered the exclusive club in 2005, the former afforded rare creative license with his own personality, the latter one of very few to justify a push predicated almost entirely on his physique. Elsewhere, CM Punk had to threaten to leave before he was permitted to make a genuine connection with the audience. Jeff Hardy's rise was conditioned on hard-earned, literally painstaking sentimentality. It probably shouldn't have taken as long as it did.

Both Seth Rollins and Dean Ambrose have struggled to generate a true emotional bond with the audience. Rollins heard "CM Punk!" chants during his most raw, confessional moment a few weeks back. Ambrose is seen as a zany, carefree guy more concerned with seeking laughs than sympathy. It is patently obvious that both men read from the same script. Both poked fun at Chris Jericho's scarf because RAW isn't a professional wrestling show but a banal three camera sitcom.

Imagine courting a potential paramour, one who has expressed interest, whose nuances and desires you know how to manipulate, who is ready to embrace your own idiosyncrasies and delivery - and then having your juvenile wing man bark pick-up lines in your ear.

That's WWE's approach to star creation in the McMahon Helmsley era. It's little wonder so many have fallen out of love with the product.