This one might be a bit deceiving at first. Entertainment is what the WWE is all about, but the problem is that not everything the WWE produces is actually entertaining. In many cases, it's eye-rolling, intelligence-insulting, derivative content that's poorly performed. How many times must we see Big Show, a giant of a man standing over 7 feet tall and over 400 lbs, be reduced to tears after being yelled at? Why do the greatest pure athletes have the worst records? It's well known how Vince McMahon loves to remind the public that the WWE is sports-entertainment and not pro rasslin'. For as much as Vince says that, the sports component is becoming harder and harder to find. Gone are the time-limit draws, the idea of a record book, and the importance of consistently winning over losing. When was the last time someone fought their way up the ranks, accumulating victories in the mid-card before taking on the upper mid-card, and only after vanquishing the top stars did a superstar receive a shot at the WWE Championship? Nowadays, any talent on the roster can seemingly be positioned into the #1 contendership slot with little rhyme or reason. The "sports" in sports-entertainment is a dying concept that needs to be resurrected. It's what makes the product unique and is a big part of the foundation for generating new fans.