By 1990, Vince felt Hulkamania was a dying brand, one which badly needed replacing with a younger, more vibrant model. This is where The Ultimate Warrior fit in, and it seemed to McMahon that he had his new superstar to boldly lead the WWF through the new decade of the 90's. At WrestleMania VI, the company would put all their chips behind the thought of Warrior being a rip-roaring success in the top role, having him beat Hulk Hogan cleanly to win the WWF Heavyweight Title in front of 60,000+ at the Toronto SkyDome. Better yet, Hogan endorsed Warrior, handing him the belt and seemingly passing the torch. Scarily, Warrior would last less than a year in the top spot, before Hulk was back in the saddle once more. Nonetheless, it was a bold move to even try and replace Hogan, who was still immensely popular in 1990. The idea was sound, before Hulk started to wane in popularity, why not try to use his star power to elevate another rising figure, theoretically making the latter on par with the former.