10 Times WWE Couldn't Repeat Success

10. The Undertaker

I think we can say with some assurance that, a year after debuting and with a catalogue of horrors eclipsing the Argos Halloween range, Bray Wyatt's Fiend is not the natural successor to The Undertaker (or at least, not a good one).

Sure, there's been the odd moment of creative sparkle, but the suggestion the stripey-trousered demon will prove an enduring, timeless gimmick whose appeal transcends generations for the next thirty years is clearly so far from the mark that mark's feeling lonely. Indeed, it's patently clear that The Phenom is simply irreplaceable - which explains why he's been annually trundled out despite being held together with sticky tape for the best part of the last decade.

That hasn't stopped WWE trying though, and The Fiend isn't their first attempt. Back in 2004, Kevin Fertig was being measured for The Undertaker's duster, as an all-white alternative 'Face of Fear' before even Husky Harris was a blip on Bray's radar. The elevator pitch proposed a sort of occult pope, the negative inverse of 'Taker very much in the mould of Hakushi. As with the 'White Angel', the seemingly inevitable Undertaker feud never materialised. Jinsei Shinzaki had been held back by the culture of the company; Fertig on the other hand, was simply crap. By comparison, The Fiend is the Fienom.