Legendary WWE commentator Jim Ross has asked the question on his podcast, what exactly makes Bray Wyatt a heel? That's a valid question, because since shedding Luke Harper and Erick Rowan, Bray hasn't really been doing an awful lot of cheating. On the contrary, what has he done apart from come across as quirky and cool? Fans by the thousand hold up mobile phones, becoming Bray's 'Fireflies' during his entrance. That's not a traditional heel move, and whilst the industry has evolved, there still needs to be distinct villains. It looks like The Wyatt Family are getting the band back together, which is a good thing for Bray Wyatt. He's been fairly ponderous over the past year or so. If WWE are interested in making Bray Wyatt a main event heel, he needs to start using his 'Family' to his advantage again. There didn't seem to be any point in removing Harper and Rowan from his side in the first place, and if they can add another few members, it'll just make Wyatt feel more powerful. He needs that perception, rather than simply being a 'cool heel'.