During his February 2015 appearance on the Stone Cold Podcast, Triple H accurately stated that the hardest thing to do is to make someone a good guy. It has become painfully obvious that it's easier to be a heel than it is a babyface in professional wrestling today. A good heel who tries to get heat may be a lost art these days, but it is still easier than succeeding as a genuine, beloved babyface. The wrestling audience today is a tonne smarter than they used to be and they have higher standards for whom they cheer and why. The general audience still can (and often want to) be fooled, but it takes a little more of an effort from the talents and the booker. Couple that with the anti-culture of cheering the heels and booing the faces and the road to becoming a successful good guy becomes clearer: start as a heel. Think of some of the biggest faces of the past twenty years and how they got their push: The Undertaker, Shawn Michaels, Stone Cold, The Rock, CM Punk, Daniel Bryan, Brock Lesnar all did their job as heels so well that the company was forced to turn them babyface because of the crowd support and babyface reactions they were getting. More recently, there has been a groundswell of support for several talents while they were heels: Dolph Ziggler, Cesaro, Bad News Barrett, and Kevin Owens to name but a few examples. But unquestionably, the most over act in the WWE today is the New Day and when they were positioned as babyfaces at first, how did that turn out? Once they were turned heel, they took off. It really makes you wonder why the WWE hasn't utilized this strategy more often. Given the lack of success that the company has had with booking massive, overwhelming support for Roman Reigns, a change in their approach is long overdue. Simply put, when it comes to building new fan-favorites, the WWE has no idea what they are doing. From top to bottom, the company needs to scrap their old ways of how to build babyface stars and update them with practices that work in the context of today's wrestling world.