News recently hit every wrestling news site and magazine in the land that Brock Lesnar isn't advertised as heavily as fans may think before his rare WWE appearances. Only under contract for a select number of dates per month, and as the reigning WWE Champion, you'd think the company would be shouting from the rooftops every single time Lesnar is set to step foot in an arena. Instead, certainly on North American television, viewers are reminded shortly before Monday Night Raw goes on the air, which is almost WCW-like in its short-sighted execution. Back in the day, it was a given that the likes of Bret Hart or Steve Austin would be on the show, they were on full-time contracts. For Lesnar, it's different, and truly important that WWE let people know when he's going to be around. A simple way to do this would be to advertise, weeks in advance, that Lesnar is going to be on the show with something to say, or is there to pick a fight with someone like Roman Reigns. Immediately, this gives the appearance meaning, rather than just showing up out of the blue. Worse yet, even though his advertising leaves a lot to be desired, WWE will then express disappointment that not more fans were tuning in.