10 Worst WWE Moments Of 2003

10. WWE Calls One Of Their Own Wrestlers Boring

Lance Storm isn't boring.

No, he's never been electric on the mic by any means, but that was actually part of the package. Lance was a technician who wanted "to be serious for a minute". The fact that was even his catchphrase during promos for many years says it all. Storm wasn't supposed to be The Rock on the stick - whether he was capable or not isn't all that important. He was strait-laced and favoured wrestling skill over dramatics.

WWE missed the point of this entirely by having Raw co-GM Steve Austin ridicule Lance for being "boring" throughout June 2003. 'Stone Cold' interrupted Storm's bouts on the flagship show, snored over the live mic and also brought a pillow with him so he could snooze on the stage. It was played for laughs, but it was also really counterproductive to diminish someone's skills like this on live television then expect them to get over.

The company's grand idea was that this would endear Storm to fans and ready him for a comedy tag-team with Goldust. That didn't work, because (again) Lance wasn't suitable for that role. Creative was exposing his glaring weaknesses rather than playing to his biggest strengths, and they were doing it because apparently everybody needed to be some extraordinary live wire promo expert or they weren't worth caring about.

Look, promos are obviously vital to WWE's product. They always have been. Castigating someone for being bang average at them then failing to follow up on your own comedy tag gimmick is sure something though. Like, what was the point in any of this? Did they just want to embarrass the guy on telly?