The reason that Owens versus The Undertaker works so well is because it is a natural narrative of the next big thing versus the biggest veteran. That's the same successful storyline that WWE ran with Brock Lesnar and Taker back in 2002. It is a bankable story, with Owens dominating the wrestling scene for the next six months. His promos talk up his accomplishments, "WWE is my yard now" he might say. That's when The Undertaker's bell hits and the lights go out. That's all that is needed to establish the story. WrestleMania season can then revolve around the hot upstart going against the legendary veteran. It is a timeless tale of the new gun slinger in town, shooting it out with the last cowboy of the old frontier.