A major factor in Kevin Owens' roster placement is going to be down to his promo capability. He can sell a feud better than just about anybody else on the roster. Just take a look at his feud with Cena, his mic skills made it a huge deal in the space of a two week build. So just imagine what Owens could achieve with months of promos in WrestleMania season. He'd sell the Taker feud in a way that would make it the biggest Undertaker match since Triple H battled the deadman back in 2012. That's exactly what WWE needs with Mania 32 being in Taker's home state and likely his final match. It isn't just the verbal delivery that makes Owens' promos so great, it's also all the little things, like the way he expresses his face and moves his body. He fully understands the art of cutting a promo, and that's going to make WWE a hell of a lot of money.