Goldust was an absolute hit in WWF, with his disturbing gimmick and how easy he could make fans feel uncomfortable. Though it wasnt well-received by some commentators both within and outside the wrestling industry, he was still one of those outlandish gimmicks that fit surprisingly well during the Atittude Era. However, Dustins second WCW run, which lasted from 1999 to 2001, was simply terrible. Initially, there were plans to have him debut as Seven, which was a child abductor sort of character. This character even had its own vignettes, in which Seven was trying to lure children away. Somehow, these vignettes got approved by someone in WCW management during a period when AOL Time Warner was going in the opposite direction from WWFs Attitude Era, and wanted more family-friendly ideas. WCW tried to make something out of the former Goldust, which included him burning his WWF attire and wrestling under his own name. But that failed as well: everyone knew Dustin Rhodes as Goldust, and nothing could make fans invest in him, especially wrestling without a gimmick. Clearly, Goldust was a guy who belonged in WWF. He failed to make a major impact anywhere else, including WCW, which tried to use their old formula of take-this-ex-WWF-guy-and-make-him-something-entirely-different-for-WCW to present him as an important wrestler on their roster. Due to a combination of bad vignettes, poor creative ideas and a lack of fan interest in him, Goldust shouldnt have worked for WCW between 1999 and 2001.