When John Cena runs out to the ring to face off against Kevin Owens, he botches the most basic of things, by holding the United States Title up to the crowd in the wrong direction. He must've realised pretty quickly, but decided to just roll with it, and though it looked kinda silly on TV, it must've looked totally ridiculous to the crowd facing Cena, who were apparently, for some reason, being shown the back of a title belt.