When you're AJ Lee and you likely believe that the actual art of wrestling is still important even in a sports entertainment company, the idea that the then less-than-top tier combo of Brie and Nikki Bella having entire merchandising lines branding them both individually and together (on top of the fact that they both have million-dollar guaranteed contracts already) had to stink. While yes, AJ was a top merchandise seller, to see two women who she may have believed didn't hold a candle to her in the ring doubling her earnings likely didn't sit well with her.