Reading Vince Russo's books makes for a fascinating experience. Whereas almost everybody in the pro wrestling industry thinks the exact opposite, Russo maintains in his autobiography - 'How WCW Killed Vince Russo' - that he had the ideas to turn the promotion around. The incredible highs mentioned during the previous entry were gone, and WCW was in the doldrums by late-1999. That was when Russo came on board, and his blend of faux reality storylines and 'shoot' promos did little to change fortunes. By the time the writer booked himself to win the WCW World Title in 2000, the wheels had pretty much fully fallen off the entire organisation. Wrestling fans did not want to see the non-wrestler anywhere near the title. Winning the gold during a Steel Cage Match against Booker T, Russo only held it for one week. Even so, this was a damaging experience for the WCW World Title, and one of many. Around this time, Russo even suffered a number of concussions. This is hardly surprising, given the fact that he wasn't a trained professional wrestler.