50 Ups & 50 Downs For WWE's Decade: The 2010s
33. The Anonymous Raw General Manager
There were two payoffs - if you can even really call them that - to this confusing and uninspiring take on the Authority figure trope. In keeping with this angle in general, neither of them were remotely satisfying.
In 2010, a gradually-turning Michael Cole became the voice of a GM who only communicated through a laptop. This had intrigue...until enough weeks passed that it became clear WWE hadn't figured out the end of the story. After meddling with heels and babyfaces alike, the machine sent Edge off a cliff before disappearing entirely right around the time lesser-of-two-evils John Laurinaitis took the reins of Raw.
A one-note joke years later revealed Hornswoggle as the man behind the decisions made, because by then everything was a joke, and Hornswoggle was always the punchline.