There was a point last year that it looked like Dean Ambrose was poised to be the surprise breakout star from the Shield post-breakup. When Roman Reigns went down with a hernia, Ambrose stepped into the limelight and started getting massive reactions from fans. So how did WWE react to this potential star-making opportunity? They proceeded to job out Ambrose at every turn, having him lose to a hologram (Hell in a Cell) an exploding monitor (TLC) and just about any other method imaginable. At Fastlane, Ambrose found himself in an Intercontinental Championship match against Bad News Barrett which he got by forcefully forging Barretts signature and lost after getting himself disqualified. Thats the second time Ambrose has lost a PPV match by DQ in three months. Ambrose has gone from a potential mega-star to being unable to win a midcard title from Barrett, who has lost nearly every non-title match hes had and is apparently afraid to put his title on the line. Somehow, this isnt reminiscent of Steve Austin and the Rock feuding over the IC title. How is any of this going to make fans rally around Ambrose? Spoiler alert: Its not.