7 Biggest Opportunities WWE Missed To Turn Roman Reigns Heel
2. The Ambulance Match At Great Balls Of Fire
Roman's cold glance into the rear-view mirror before he reversed his ambulance at Great Balls Of Fire was one WWE's producers lingered on. Right there, as he contemplated what he was about to do to Braun Strowman, a true babyface would have shown some remorse in his eyes. Reigns didn't. He tried to kill his rival without hesitation.
There was no real thought put into why a man WWE wanted fans to accept as a nice guy was trying to maim another without even drawing breath. That's a heel tactic all day long. Also, had Strowman been the one to attempt murder on Reigns, then it'd be expected that GM Kurt Angle might suspend him indefinitely.
Reigns didn't get suspended, he barely got reprimanded for his actions and he wasn't even called upon to explain himself. That was another missed opportunity for a heel turn. Braun has caught fire as an ass-kicker, so it wouldn't have been too much of a stretch to have Roman reference that fan support as his reasoning either.