8 Amazing Wrestlers That Flopped In WWE's Attitude Era

7. The British Bulldog

As well as being a point of national pride for UK wrestling fans, The British Bulldog Davey Boy Smith was also a major player in the Intercontinental Title scene in the early-to-mid-90s. His SummerSlam 1992 championship win over Bret Hart is written into wrestling folklore forever, and the match against Shawn Michaels that ended his reign with the belt is an underrated banger too.

Davey's struggles outside of the ring are well-documented, but his return to WWE during 'Attitude' to (theoretically) reignite some Hart Foundation-inspired goodness should have been a triumph. Instead, he stripped away his iconic braids and Union Jack tights, replacing them with jeans and short hair that had him looking like the most generic create-a-wrestler possible. His new theme music also replaced his extreme Britishness with a bland, personality-devoid rock track.

He won the European Championship twice (because he's from there, you see) and bumbled around the hardcore division, but never recaptured the form that made him one of the most recognisable personalities in WWE just a few years prior. If you erased him from the 'Attitude Era' entirely, then you'd see his contributions were so nondescript that nobody would notice.