8 Attitude Era Lessons WWE Can Learn Today

By Douglas Scarpa /

6. Anything Can And Will Happen

The Attitude Era was famous for many things, but chief among them was the general feeling that anything could happen on WWE programming. Oftentimes, the outrageous and unexpected did occur, and that€™s what kept viewers hooked. While the Attitude Era is also criticized for its lack of consistency and continuity, there€™s no doubt that the atmosphere established was great for business. Who expected Steve Austin to drive a beer truck to the ring? Or who thought Mick Foley would ever become champion? These unexpected moments were where the Attitude Era thrived. Meanwhile, in today€™s day and age, WWE€™s programming has become stale and predictable. There€™s a reason the €œLOLCenaWins€ internet idiom and meme exists -- it€™s often true. And while there are definite reasons that a superstar like John Cena remains at the top of the card, the execution of his reign has been lackluster for a number of years. There€™s very rarely any genuine shock or surprise, and that€™s a shame.Which bleeds into the next point €