8 Attitude Era Lessons WWE Can Learn Today

By Douglas Scarpa /

5. Scripting

Writing and scripting are probably WWE€™s biggest problem in this day and age. It€™s an issue that many fans like to complain about incessantly, but within the often-overlooked whining of the internet wrestling community lies some very real truths. Steve Austin never would have become €œStone Cold€ if he didn€™t take it upon himself to do so. Instead, he would have become the absurdly terrible Fang McFrost. Similarly, The Rock would never have turned into the eyebrow-raising, most electrifying man in the industry if he didn€™t lend his own voice to his character. Instead, he would have remained a stale, boring, and ever-smiling Rocky Maivia. In today€™s current climate, it seems that WWE is unwilling to let their performers run free -- possibly due to an unfounded lack of respect or trust. The recent leak of Monday Night Raw€™s script was proof of this. Every word uttered during the program was scripted and performed verbatim -- even Chris Jericho and Triple H were not immune to this process. So, what€™s the real effect of this insistence on overly scripting and producing every minor detail?