8 Reasons WWE Is Wrong To Ditch Single-Brand PPVs

8. Value Of The WWE Network Free Month

One of the big draws of the WWE Network is its 30-day free trial. The announce teams on both shows are consistently handed lengthy scripts promoting the 'free month' on television, geared around the PPV events new subscribers will receive free of charge. During the early days of the brand split, this was a formidable offering, with new subscribers often able to receive as many as three pay-per-views for free.

The number of events has now been decreased and, in the era of dual-branded shows, it is almost certainly staying that way. The free month is therefore considerably less attractive. If new subscribers purchase the network in the 48 hours prior to WrestleMania, they will just about squeeze in access to the subsequent Backlash event but, after that, there's more than a month between just about every show on the calendar.

Hardcore wrestling fans will already be WWE Network subscribers. However, the casual fans the company needs to bring in for the Network to be a financial success will be far more likely to sign up if they believe they are getting more bang for their buck, particularly if they haven't had to part with a buck yet.