Like it or not, Nikki Bella is a pretty great heel. The problem is that WWE waffles on how they book her and she and her sister seem to switch alignments every few weeks, blurring the lines of the story theyre trying to tell. The entire division is a mess and outside of Sasha Banks, no one has much heat or momentum other than Nikki. Charlotte gets little reaction outside of the token woooo chants and Becky has yet to get a chance to show what she can really do. The rest of the girls are spinning their wheels and have been for a while, and its mainly the fault of the writers. Nikki and her sister are basically the WWE version of the Kardashians, and if the company would bite the bullet and let them portray those characters rather than try to keep convincing us that theyre relatable babyfaces every few weeks theyd be even more over than they are. Regardless, Nikki has the most heat of any female in the company.