Seth Rollins injury opens the door for WWEs creative team to explore new storylines at the top of the card. As Triple H noted on Raw a couple weeks ago, Rollins had cycled through nearly every top challenger: Dean Ambrose, John Cena, Kane, Brock Lesnar, etc. A new champion means new feuds, new storylines. If Roman Reigns becomes champ, then heel challengers will come out of the woodwork suddenly for the title. (Unless of course Reigns turns heel and aligns himself with the Authority, which would be a new storyline unto itself.) A face champ would then make it easier for Sheamus to taunt them, as heel-on-heel antagonism isnt something WWE tends to do very well. Whoever wins the title, youre bound to see new matchups for the world championship unless WWE chickens out and makes John Cena a 16-time champ. In that case, 80% of this article is rendered moot.