3. For Casual Fans, A Championship Belt Means The Holder Is A Big Deal
No matter how much the idea of championships being props remains popular among some segments of the WWE Universe, theres still that underlying idea that anyone who wears a championship belt is an important individual. Consider the WWE Intercontinental Championship - even though many more critical fans will notice that the championships booked somewhat poorly, to the casual observer, its wearer is still a big deal. While some might bemoan the idea of WWE having another belt for its wrestlers to compete for, the Cruiserweight Championships unique affiliation with a restricted weight class makes for a better draw. If someone were to wear the Cruiserweight Championship, theyd be presented as the greatest of all the wrestlers in that division. There would be greater interest in that individual, and theyd become bigger draws to the casual fan whod want to see the champion defend their belt. It all comes down to the very reason why championships exist in the first place: to present the holder as a major draw and to help the audience invest in them emotionally just as the company invests in them creatively and financially. Having the Cruiserweight Championship would have that effect on its holder in WWE: whosoever carries that belt would be elevated by the simple image of having a nice gold belt around their waist.