9 Wrestlers WWE Never Turned Heel

9. Rob Van Dam

Rob Van Dam cut the promo of his WWE career when he limped out in front of a partisan Hammerstein Ballroom in 2005 to chastise the company for their treatment of him since signing in 2001. He was the only babyface in a heel Alliance back then, and remained so during the muddled references to ECW between the first and second tribute shows.

Amongst his sharpest barb on the first One Night Stand was an admittance that he was more upset to miss that event even more than WrestleMania earlier that year - that was Van Dam taking aim and shooting right between the eyes of WWE's golden goose.

He did much the same inside the ring a year later when he went to war against John Cena at a sequel designed to kick off a new era of ECW. The show didn't succeed in its stated aim, but nor did 'Mr Monday Night' as a babyface topliner. Van Dam's bile a year earlier hadn't scared Vince McMahon off of pushing him as a hero against his real hero, such was the likability of a performer The Chairman never truly understood.