AEW All In: London Set For Wembley Stadium Return (AEW News)
Date for highly ambitious show is officially SET.
As officially announced by AEW, the promotion is returning to London's Wembley Stadium next year to present the fourth 'All In' event held under the company banner (the first, held before the formation of AEW, was promoted in 2018 by Cody Rhodes and the Young Bucks with assistance from Ring of Honor).
The 2026 show is set to take place on August 30. This is a Sunday, marking a change from this year's All In: Texas event.
Opinion - It's Another Risky Bet
The beauty of the 'All In' brand - which, in terms of scale and long-term build, AEW imagines as its version of WWE WrestleMania - is in how bold it feels. This dates back to the very first iteration; Cody in particular was said to be obsessed with the idea of drawing a five-figure crowd for a non-WWE show to prove that wrestling could and should be far bigger than it was.
The first AEW All In was a calculated risk and safe bet alike. It was the first time AEW had ventured into the UK market; demand was never going to be higher. The attendance remains in dispute - you'll recall the "turnstile count" discourse - but the 2023 event was, at a minimum, one of the most well-attended shows in pro wrestling history. It drew either 72,265 or 81,035.
The show however felt like a missed opportunity. The beleaguered AEW brand had cooled generally. Kenny Omega, big match specialist and still one of the absolute best wrestlers in the world, was booked in a trios match. The MJF Vs. Adam Cole AEW World title main event was super dramatic and incredibly loud, but the friendship-themed, comedy-leaning storyline was very divisive.
As a result of a show that wasn't a blow-away artistic success, or simply what often happens when AEW returns to a market, the 2024 edition drew 46,474. If you're AEW, you might be alarmed by that trend. Or rather not: they're going for it anyway. Is a third trip to Wembley a huge risk?
Yes - but that's the All In brand. The All In theme strives for the wildly improbable.
Prediction?
AEW won't hit in excess of 70,000 again - but if Tony Khan can orchestrate an arc for Will Ospreay as successfully as he did for Hangman Page this year, All In 2026 will clear 2024.