Dwayne Johnson To "Fully Embrace" His 'Hollywood Rock' WWE Heel Turn

'The Great One' about to double down on his heel turn - "Cody Crybaby" merchandise incoming.

By Michael Hamflett /

WWE

Good news for those that fondly remember and/or have rewatched Dwayne Johnson's short-but-magical 2003 run as 'Hollywood Rock' - the multimedia megastar looks to be bringing back a supersized version of it.

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This is according to the fairly reliable scoopster WrestleVotes on X. Ahead of a major promo segment on last night's Raw featuring Cody Rhodes and Seth Rollins readying themselves for war against the new unit of The Rock and Roman Reigns, the account posted the following;

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"Sources suggest that The Rock is expected to fully embrace his heel turn, drawing inspiration from his past ‘Hollywood’ Rock persona. Additionally, I’m told to anticipate the release of Rock branded ‘Cody Crybabies’ merchandise. The story is just beginning…"

Rock is set to appear alongside Reigns and Paul Heyman on Friday's SmackDown, presumably to address everything that's occurred regarding WrestleMania since the explosive Las Vegas press conference on February 8th. A stand-off between the two sides culminated in Reigns/Rhodes being booked for the 'Show Of Show' and all teases, trailers and promos pointing to a tag team match beforehand.

Rock coined "Cody Crybabies" during an interview with Pat McAfee just hours before the press conference blow-up, and the line was referenced by the 'American Nightmare' during his Raw rebuttal. 'The Great One' may reveal the merch as early as this Friday night.

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