The Forbidden Lore Of WWE's Drew McIntyre

How the Chosen One gave WWE no choice.

By Michael Sidgwick /

WWE.com

Drew McIntyre enjoyed a dream start to life in WWE. That is, he would have, had he not re-debuted on the main roster in August 2009.

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You would think a man personally endorsed by Mr. McMahon as a future World champion, who went by the nickname ‘The Chosen One’, would have a very significant role to play by that same time in 2010. It didn’t happen; after a promising early run, in which he became the Intercontinental champion and was booked to torment the endearing SmackDown General Manager Teddy Long, he was partnered with fellow midcard also-ran Cody Rhodes to give him something to do.

Drew had won two titles in under a year - he and Cody captured the WWE Tag Team titles - but this was a time when WWE thought the belt would make the man. The increasingly meaningless straps were wrapped around any old promising developmental prospect in an attempt to fool the audience that WWE could still make stars. Then, when they invariably failed to make stars of those wrestlers, they were quickly, mercilessly relegated.

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Drew’s baffling Wikipedia and Cagematch pages read like a series of disjointed answers to impossible trivia questions. It’s a grim and yet somehow accurate reflection of the half-hearted, haphazard, chaotic way in which Vince McMahon barely ran WWE during that time. One day, you were the Chosen One; the next, you were some geek dreading your release. Drew’s career trajectory, while completely pointless, was typical of this stop/start 50/50 era. Across April and May 2011, he was trading wins with Chris Masters on SmackDown and Superstars. Generic, in-house matches with no meaning: McIntyre was doomed, and a year later, he had joined music-themed comedy jobber outfit 3MB. Drew was chosen to be a geek.

It was often said that WWE got more wrestlers over by accident than design as the 2000s morphed into the 2010s. The company was both impressively incompetent and deliberately hostile, all at once. They couldn’t and wouldn’t create new stars.

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Daniel Bryan is the most infamous example of this demented trend. WWE actively resented the idea that he could be the face of the company. Like CM Punk before him, WWE only wanted to push him to a certain level - a level he only reached by effectively ignoring WWE’s direction and getting over on his own.

This was true of McIntyre, though it would take a while for that to take hold...

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