A John Cena heel turn has been the top of conversation for years now - financially it doesn't make sense to do it, which is why I don't think the WWE will, but that doesn't detract from the fact that they definitely should. Turning John Cena heel would accomplish two major things. One, it would get people talking about wrestling again and two, it would revitalize the WWE and help usher in a whole new dynamic. New rivalries, new story lines, new merchandise and what we need the most, new and refreshing John Cena promos. Cena has been the face of the WWE for the better part of the last decade, and he's had the same gimmick throughout. Hell even the Undertaker tried his 'American Badass' gimmick - yes it was horrible, but at least he tried. Unfortunately I don't think the WWE will turn Cena heel but man, do I hope I'm wrong. With the right timing and circumstances, Cena's heel turn could completely turn wrestling around. Just ask Hulk Hogan how his heel turn went in 1996 at Bash At The Beach.