Anybody can climb to the top turnbuckle and leap off with two flips and a twist. Well, not anybody not me, not Mick Foley but what separates guys like Mick Foley from the indy scene's stuntmen-du-jour is knowing when to do what you can do and why. Lance Storm teaches how to structure a match in order to get the crowd most involved how to get an audience to hate a heel and live and die on the actions of the babyface. Every match tells a story, and the stories that they tell aren't so different from the stories writers have been telling for millennia the good guy starts off strong, the bad guy uses a dastardly tactic to take him down, and the good guy makes his comeback. It's as old as oral history. We also learned the specifics of milking a crowd reaction exactly when to do big moves, how to make the end of a match work the crowd into a frenzy, and how to exploit each and every reaction as much as possible. Whoever first described pro wrestling as modern Greek drama was spot on then and now, it's all about making people feel.