WWE's Kelly Kelly: How It Started Vs How It Ended

By Michael Hamflett /

WWE

Much has been written about ECW's WWE-sponsored return in 2006, but here's yet more of it if only to wrap some minuscule context around a billionaire and his rancid bunch of pals directing a 19-year-old virtually untrained woman to strip on national television.

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The company's relaunch of the extreme brand had absolutely no clue what the f*ck it wanted to be from the off, not least in light of the original ECW's bastardisation at the hands of Vince McMahon and everybody else post-1997.

The Sci-Fi Channel placement forced the sort of silliness

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It was no more or less hardcore than what was being offered on Raw or SmackDown in terms of violence or bad language, and the rank and rampant sexualisation of the women of the main roster was so omnipresent that nothing short of stripping nude could separate Tuesdays from Mondays and Fridays. And McMahon was many things, but a f*cking gross carny monster selling actual strippers to his wrestling audience? He would never.

"Exhibitionists" though?

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CONT'D...